Saudi is home to 12 million girl gamers, and unfortunately 9 out of 10 of these girl gamers have faced destructive harassment.
Saudi girl gamers often have to hide behind male usernames, male avatars, and male skins.
We persuaded NIVEA to venture into the gaming world and show its care for Saudi gamer girls’...skins.
With GIRLS GOT GAME we would create safe spaces for Saudi women to evolve their skills and finally game free from harassment and abuse.
We would champion and facilitate protection from judgement; multiplying their enjoyment by removing barriers and creating even more spaces for girls to experience the human touch of friendship.