Writing about oneself, I feel, is the highest form of self-torture, but I guess most of the creative process follows that same feeling, so here I am, practicing.

I grew up a voracious reader, which probably explains the overactive imagination, but I landed in advertising, like most people, completely by mistake, but I was hooked immediately (or maybe it’s Stockholm syndrome; who can really tell?). Over time, I’ve worked across a range of brands, including Oreo, Cadillac, and NIVEA, building ideas that travel across formats and cultures.

My brain defaults to the absurd, following insights that feel questionable until they’re brilliant. I have a deep love for craft, art, and design, and their modern habitat, or as some would call it TikTok.

 

I believe creativity will outlive any technological shift, but just in case the machines take over, I’ve pledged my allegiance. I am very interested in AI and emerging tech, with certifications in prompt engineering across tools like Midjourney, Veo, and Nano Banana, I'm always experimenting with what’s next (the creepy video morph of me was made on said tools).
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Because whether it’s human instinct or machine acceleration, I’m interested in one thing, making ideas that make you think or at least laugh.

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RECOGNITION

- Campaign’s Creative Faces to Watch 2023 

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- 1× Cannes Lions Bronze • 1× Dubai Lynx Grand Prix + 7× Lynx Awards • 1× One Show Bronze Pencil + 4× Merit • 1× Cresta Gold + 1× Silver + 3× Bronze + 1× Finalist • 1× AME Bronze

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- Trophy of Participation — Sports Day (2004)

- 2nd Place — Spelling Bee (3rd Grade)